Seasonal Traffic Variations – What is it and why is it important?

We applications and websites get measurable traffic, recorded in metrics such as pageviews, unique visitors, and visits.  All of this activity translates to hits to a webserver, and work for a database to retrieve information for those pages. During one month your application might get 150,000 visits, then during one week where a large ad …

How To Build Highly Scalable Web Applications For The Cloud

Scalability in the cloud depends a lot on application design.  Keep these important points in mind when you are designing your web application and you will scale much more naturally and easily in the cloud. ** Original article — Intro to EC2 Cloud Deployments ** 1. Think twice before sharding It increases your infrastructure and …

Metrics Bridge Gap Between IT & Business Units

On the business side we’ve all seen requests for hardware purchases that seem astronomical, or somehow out of proportion to the project at hand.  And on the IT side we’ve been faced with the challenge of selling capital expenditures on technology, as demands grow. Collecting statistics on real usage of server systems, and then connecting …