Spencer Johnson is a great writer. His business book classic was a real page turner. He takes a page from the REWORK book and that’s a good thing.
Who Moved My Cheese is a story about mice living in a maze happy and content that they have an unlimited supply of cheese. Then one day the cheese runs out.
Macrowikinomics follows on the success of the best selling Wikinomics. It hits on a lot of phenomenal success stories, such as the Linux project, which has over a roughly twenty year history, produced 2.7 million lines of code per year and would have cost an estimated 10.8 billion that billion with a b, dollars to create by conventional means. What’s more it’s estimated the Linux economy is roughly 50 billion. With huge companies like Google, and Amazon Web Services built on datacenters driven principally by Linux it’s no wonder.
They also draw on the successes of companies like Local Motors who use collaboration and the internet in new and innovative ways.
In total this book speaks to the disruptive power of the internet and new technologies, and offers a lot of hopeful stories and optimism about where they are taking us. Food for thought.