Thank You for Arguing – Persuasion for fun and profit

Join 10,000 others and follow Sean Hull on twitter @hullsean. I first read about Heinrichs in a Bloomberg Businessweek piece on him. He’s quite a character, with high profile clients like Ogilvy & Mather and the Pentagon. Struck by some of his ideas, I decided to pickup Thank You for Arguing. Related: AirBNB Didn’t Have …