Why generalists are better at scaling the web

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Recently at Surge 2011, the annual  conference on scalability  and performance, Google’s CIO Ben Fried gave an illuminating keynote address. His main insight was that generalists are the people that will lead engineering teams in successfully scaling the web.

Read: Why devops talent is in short supply

In a world where the badge of Specialist or Expert is prized, this was refreshing perspective from an industry bigwig. As tech professionals, or any professional for that matter, we don’t welcome the label of generalist. The word suggests a jack-of-all-trades and master of none. But the generalist is no less an expert than the specialist. Generalists can get their hands greasy with the tools to fix bugs in the machine but they are especially good at mobilizing the machine itself; with their talents of broad vision, and perspective they can direct an entire team to accomplish tasks efficiently. This ability to see big-picture can not be underestimated especially during times of crisis or pressure to meet targets. For a team to scale the web effectively, you’re going to need a good mix of both types of personalities.

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Scale Quickly Like Birchbox – Startup Scalability 101

One of the great things about the Internet is how it has made it easier to put great ideas into practice. Whether the ideas are about improving people’s lives or a new way to sell and old-fashioned product, there’s nothing like a good little startup tale of creative disruption to deliver us from something old and tired.

We work with a lot of startup firms and we love being part of the atmosphere of optimism and ingenuity, peppered with a bit of youthful zeal – something very indie-rock-and-roll about it. But whether they are just starting out or already picking up pace every startup faces the same challenges to scale a business. Recently, we were reminded of this when we watched Inc’s video interview with Birchbox founders, Hayley Barna and Katia Beauchamp. Continue reading “Scale Quickly Like Birchbox – Startup Scalability 101”

Top 3 Questions From Clients

1. This page or area of the website is very slow, why?

There are a lot of components that make up modern internet websites, and a lot of places to get stuck in the mud.  Website performance starts with the browser, what caching it is doing, their bandwidth to your server, what the webserver is doing (caching or not and how), if the webserver has sufficient memory, and then what the application code is doing and lastly how it is interacting with the backend database. Continue reading “Top 3 Questions From Clients”

Book Review – Rework

rework coverRework is chock full of ideas

Jason Fried and David Heinemeier Hansson’s new book REWORK is one of the best startup business books I’ve read since Alan Weiss’ Million Dollar Consulting. If you’re already a fan of their signal vs noise blog, you’d be familiar with their terse style. Sharp and to the point.

Which is why you can pick it up and read it in a few hours.  You’ll want to because it’s well written and pared down to essentials.  In fact the book reads like their workflow advice, less mass, do it yourself, cut out the fat, concentrate on essentials.  As such they are clearly practicing what they preach, which I like. Continue reading “Book Review – Rework”