How I use 5 daily habits to help me stay on track

via GIPHY

Join 38,000 others and follow Sean Hull on twitter @hullsean.

1. Keep a tight todo list

I shoot for five tasks on my todo list. Be sure they are small, 15-30 minute tasks because things have a way of ballooning. If what you’re doing takes longer, break it down into smaller pieces. This keeps you moving, and always making progress.

You might be tempted to have more items. But chances are you’ll spend an hour on emails and time on phone calls, and other distractions. And there will be preemptive tasks that suddenly require your attention. So keeping this list small, allows you to hit close to 100% success.

Sure there will be days when you’re *more* productive. It doesn’t hurt to pull some items off the long term list. 🙂

Related: When you have to take the fall

2. Zero inbox

I’m relentless about this. Terse replies, stay focused, and remember the reward you’ll give yourself when you finish your day.

Related: Why generalists are better at scaling the web

3. Take a break every hour or two

Smokers have an easy time with this. And perhaps coffee drinkers. If you’re anyone else, you may get into the habit of staying in your chair. Don’t. Regular breaks promote creative thinking, and physically moving helps get the mind in motion too.

Sometimes when I work in a coffeeshop I don’t bring my charger. That way I’m forced to take a break when the battery runs low.

Related: Why i ask for a deposit

4. Reward yourself

Pat yourself on the back when you complete all your tasks. If it’s 4pm, so be it. Jet a bit early. You know there will be other days when you’re working until 8pm too. Promise yourself something when you finish. A treat, or a stroll through the park, or an extra ten minutes to walk your dog, or a frosty IPA. Whatever it is, rewards help remind is we’ve done well.

Related: How to hire a developer that doesn’t suck

5. Always be networking

If you’re in a FT role, you may do most of your socializing with coworkers. That’s fine, but be sure to go to some regular meetups too. And followup with people. Maybe even give a few talks now and then. Networking is the most surefire way to build your career and always be growing. And it’s a little bit each day that it takes to build lasting momentum.

Related: How do I migrate my skills to the cloud?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

How to find freelance work

via GIPHY

I’ve decided to take the plunge, and begin a career as a freelancer. What do you think of services like UpWork? Can I build a business around that?

Join 38,000 others and follow Sean Hull on twitter @hullsean.

There are lots of services that promise the same thing. Headshops too are businesses built around reselling you to customers.

1. Whose relationship?

On those platforms you are a commodity. And further you don’t control the relationship. Upwork becomes your customer.

This is a crucial point. You can’t negotiate additional services or fees, or build on the relationship. Because your customer is UpWork. They control the business they bring to you.

Just remember, your boss/client/customer is the one who writes you a check.

Related: When you have to take the fall

2. Learn sales

If you think you’re not so great at sales, join the club. It’s a real talent, and one everybody is not born with.

But if you want to work for yourself, it’s absolutely crucial. So get practicing!

Related: When clients don’t pay

3. Go to events

The ways i have found, network, meetups, blog weekly and have a newsletter that you send out monthly. Add everyone you ever meet to your newsletter. Write interesting things & appeal to a broad audience. Some receiving your newsletter will not read it but they will see your name pop up in their inbox once a month.

Related: Why i ask for a deposit

4. Expand

As you network, ask others for recommendations. Events, private email lists, single day conferences, forums etc.

Related: Can progress reports help consulting engagementss succeed?

5. Craft an origin story

And don’t forget to tell your story. And tell it well. Craft a memorable origin narrative. Practice & and add or remove things that resonate with people you meet. Even ask people, what do you think about my presentation? Any suggestions? Is it confusing, enticing, exciting?

Related: Why do people leave consulting?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

What does your dream job look like?

via GIPHY

I see this question a lot because I’m often on the lookout for new opportunities. So I speak with a lot of recruiters, hiring managers and CTOs. It’s an interesting question.

Join 38,000 others and follow Sean Hull on twitter @hullsean.

When I think about it, there are a few ways to break it down. Here’s what differentiates firms for me.

1. What pace are you looking for?

Is the work-life balance the most important thing for you? That is do you want to leave at 5pm and not be oncall nights and weekends?

Alternatively are you after the fast-paced, always on, blistering hockey stick growth startup phase? That’s also exciting, although it may make work-life balance tougher.

Not to say the world is divided up into only two types, I do think this is an interesting way to divide up the world.

Related: Why I don’t work with recruiters

2. What engineering culture do you like?

Do you prefer an engineering organization, that is doing things cleanly, concisely, with truly best practices and high code quality, though perhaps with greater process control?

Or would you prefer more cowboy style, with less process and able to move quickly and get things out the door?

Related: How to hack job search?

3. What type of teams do you enjoy?

In some organizations that are smaller, you get a chance to wear a lot of hats. You aren’t so specialized because there are fewer total team members. For example there may not be one person devoted to the database work, and one developer takes on that responsibility. While there is not devops team, another developer automates infrastructure.

Alternatively do you prefer more clearly defined job roles? That may be a larger org that has many more engineers. In that way you can own your own tiny slice, and focus just on that skillset or tool.

Both are valid of course, but they may be different types of orgs or companies at different stages in their development.

Related: Questions to ask for a devops interview

4. What’s your overall motivation?

This is an interesting question. For me personally, I prefer to have the biggest business impact. If I can come into an organization and raise the bar, even if the bar wasn’t high to begin with, that is very satisfying. If I don’t get to use the coolest wiz-bang technologies that’s ok with me.

Alternatively there are some organizations that are facing much more challenging problems. These tend to be very hard technical problems, where the bar is already quite high. In those you may be surrounded by very talented engineers indeed, and the baseline for entry is already quite high.

Again both are valid, just a matter of what type of environment you thrive in.

Related: How to hire a developer that doesn’t suck?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

Is there a serious skills shortage around devops space?

via GIPHY

As devops adoption picks up pace, the signs are everywhere. Infrastructure as code once a backwater concept, and a hoped for ideal, has become an essential to many startups.

Why might that be?

Join 37,000 others and follow Sean Hull on twitter @hullsean.

My theory is that devops enables the business in a lot of profound ways. Sure it means one sysadmin can do much more, manage a fleet of servers, and support a large user base. But it goes much deeper than that.





Being able to standup your entire dev, qa, or production environment at the click of the button transforms software delivery dramatically. It means it can happen more often, more easily, and with less risk to the business. It means you can do things like blue/green deployments, rolling out featues without any risk to the production environment running in parallel.

What kind of chops does it take?

Strong generalist skills

For starters you’ll need a pragmatist mindset. Not fanatical about one technology, but open to the many choices available. And as a generalist, you start with a familiarity with a broad spectrum of skills, from coding, troubleshooting & debugging, to performance tuning & integration testing.

Stir into the mix good operating system fundamentals, top to bottom knowledge of Unix & Linux, networking, configuration and more. Maybe you’ve built kernels, compiled packages by hand, or better yet contributed to a few open source projects yourself.

You’ll be comfortable with databases, frontend frameworks, backend technologies & APIs. But that’s not all. You’ll need a broad understanding of cloud technologies, from GCP to AWS. S3, EC2, VPCs, EBS, webservers, caching servers, load balancing, Route53 DNS, serverless lambda. Add to all of that programmable infrastructure through CloudFormation or Terraform.

Related: 30 questions to ask a serverless fanboy

Competent programmer

Although as a devop you probably won’t be doing frontend dev, you’ll need some cursory understanding of those. You should be competent at Python and perhaps Nodejs. Maybe Ruby & bash scripts. You’ll need to understand JSON & Yaml, CloudFormation & Terraform if you want to deliver IAC.

Related: Does a 4-letter-word divide dev & ops?

Strong sysadmin with ops mindset

These are fundamental. But what does that mean? Ops mindset is born out of necessity. Having seen failures & outages, you prioritize around uptime. A simpler stack means fewer moving parts & less to manage. Do as Martin Weiner would suggest & use boring tech.

But you’ll also need to reason about all these components. That’ll come from dozens of debug & troubleshooting sessions you’ll do through years of practice.

Related: How to hire a developer that doesn’t suck

Understand build systems & deployment models

Build systems like CircleCI, Jenkins or Gitlab offer a way to automate code delivery. And as their use becomes more widespread knowing them becomes de rigueur. But it doesn’t end there.

With deployments you’ll have a lot to choose from. At the very simplest a single target deploy, to all-at-once, minimum in service and rolling upgrades. But if you have completely automated your dev, qa & prod infra buildout, you can dive into blue/green deployments, where you make a completely knew infra for each deploy, test, then tear down the old.

Related: Is AWS too complex for small dev teams?

Personality to communicate across organization

I think if you’ve made it this far you will agree that the technical know-how is a broad spectrum of modern computing expertise. But you’ll also need excellent people skills to put all this into practice.

That’s because devops is also about organizational transformation. Yes devs & ops have to get up to speed on the tech, but the organization has to get on board too. Many entrenched orgs pay lip service to devops, but still do a lot of things manually. This is out of fear as much as it stands as technical debt.

But getting past that requires evangelizing, and advocating. For that a leader in the devops department will need superb people skills. They’ll communicate concepts broadly across the organization to win hearts and minds.

Related: Will Microservices just die already?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

Top questions to ask a devops expert when hiring or preparing for job & interview

xkcd_goodcode
Strip by Randall Munroe; xkcd.com

Whether your a hiring manager, head of HR or recruiter, you are probably looking for a devops expert. These days good ones are not easy to find. The spectrum of tools & technologies is broad. To manage today’s cloud you need a generalist.

Join 33,000 others and follow Sean Hull on twitter @hullsean.

If you’re a devops expert and looking for a job, these are also some essential questions you should have in your pocket. Be able to elaborate on these high level concepts as they’re crucial in todays agile startups.

Check out: 8 questions to ask an aws ec2 expert

Also new: Top questions to ask on a devops expert interview

And: How to hire a developer that doesn’t suck

1. How do you automate deployments?

A. Get your code in version control (git)

Believe it or not there are small 1 person teams that haven’t done this. But even with those, there’s real benefit. Get on it!

B. Evolve to one script push-button deploy (script)

If deploying new code involves a lot of manual steps, move file here, set config there, set variable, setup S3 bucket, etc, then start scripting. That midnight deploy process should be one master script which includes all the logic.

It’s a process to get there, but keep the goal in sight.

C. Build confidence over many iterations (team process & agile)

As you continue to deploy manually with a master script, you’ll iron out more details, contingencies, and problems. Over time You’ll gain confidence that the script does the job.

D. Employ continuous integration Tools to formalize process (CircleCI, Jenkins)

Now that you’ve formalized your deploy in code, putting these CI tools to use becomes easier. Because they’re custom built for you at this stage!

E. 10 deploys per day (long term goal)

Your longer term goal is 10 deploys a day. After you’ve automated tests, team confidence will grow around developers being able to deploy to production. On smaller teams of 1-5 people this may still be only 10 deploys per week, but still a useful benchmark.

Also: Top serverless interview questions for hiring aws lambda experts

2. What is microservices?

Microservices is about two-pizza teams. Small enough that there’s little beaurocracy. Able to be agile, focus on one business function. Iterate quickly without logjams with other business teams & functions.

Microservices interact with each other through APIs, deploy their own components, and use their own isolated data stores.

Function as a service, Amazon Lambda, or serverless computing enables microservices in a huge way.

Related: Which engineering roles are in greatest demand?

3. What is serverless computing?

Serverless computing is a model where servers & infrastructure do not need to be formalized. Only the code is deployed, and the platform, AWS Lambda for example, takes care of instant provisioning of containers & VMs when the code gets called.

Events within the cloud environment, such a file added to S3 bucket, trigger the serverless functions. API Gateway endpoints can also trigger the functions to run.

Authentication services are used for user login & identity management such as Auth0 or Amazon Cognito. The backend data store could be Dynamodb or Google’s Firebase for example.

Read: Can on-demand consulting save startups time & money?

4. What is containerization?

Containers are like faster deploying VMs. They have all the advantages of an image or snapshot of a server. Why is this useful? Because you can containerize your microservices, so each one does one thing. One has a webserver, with specific version of xyz.

Containers can also help with legacy applications, as you isolate older versions & dependencies that those applications still rely on.

Containers enable developers to setup environments quickly, and be more agile.

Also: 30 questions to ask a serverless fanboy

5. What is CloudFormation?

CloudFormation, formalizes all of your cloud infrastructure into json files. Want to add an IAM user, S3 bucket, rds database, or EC2 server? Want to configure a VPC, subnet or access control list? All these things can be formalized into cloudformation files.

Once you’ve started down this road, you can checkin your infrastructure definitions into version control, and manage them just like you manage all your other code. Want to do unit tests? Have at it. Now you can test & deploy with more confidence.

Terraform is an extension of CloudFormation with even more power built in.

Also: What can startups learn from the DYN DNS outage?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

What engineering roles are most in demand at startups?

via GIPHY

I was just reading over StackOverflow’s 2017 Developer survey. As it turns out there were some surprising findings.

Join 33,000 others and follow Sean Hull on twitter @hullsean.

One that stood out was databases. In the media, one hears more and more about NoSQL databases like Cassandra, Dynamo & Firebase. Despite all that MySQL seems to remain the most popular database by a large margin. Legacy indeed!

1. Databases

MySQL is still the most popular db by a large margin 56%. Followed by SQL Server 39%, SQLite 27% and Postgres 27%.

Related: Is Amazon too big to fail?

2. Most popular language

Javascript sits at number one for Web developers, sysadmins & Data Scientists alike. Followed by SQL.

Read: Are SQL Databases dead?

3. Most popular framework

Node.js at 47%. It’s followed by AngularJS at 44%.

Also: 5 ways to move data to Amazon Redshift

4. Most loved database

Redis sits at number one here at 65%, followed by Postgres & Mongo.

Also: Myth of five nines – why HA is overrated

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

Some irresistible reading for March – outages, code, databases, legacy & hiring

via GIPHY

I decided this week to write a different type of blog post. Because some of my favorite newsletters are lists of articles on topics of the day.

Join 32,000 others and follow Sean Hull on twitter @hullsean.

Here’s what I’m reading right now.

1. On Outages

While everyone is scrambling to figure out why part of the internet went down … wait is S3 is part of the internet, really? While I’m figuring out if it is a service of Amazon, or if Amazon is so big that Amazon *is* the internet now…

Let’s look at s3 architectural flaws in depth.

Meanwhile Gitlab had an outage too in which they *gasp* lost data. Seriously? An outage is one thing, losing data though. Hmmm…

And this article is brilliant on so many levels. No least because Matthew knows that “post truth” is a trending topic now, and uses it his title. So here we go, AWS Service status truth in a post truth world. Wow!

And meanwhile the Atlantic tries to track down where exactly are those Amazon datacenters?

Also: Is Amazon too big to fail?

2. On Code

Project wise I’m fiddling around with a few fun things.

Take a look at Guy Geerling’s Ansible on a Mac playbooks. Nice!

And meanwhile a very nice deep dive on Amazon Lambda serverless best practices.

Brandur Leach explains how to build awesome APIs aka ones that are robust & idempotent

Meanwhile Frans Rosen explains how to 0wn slack. And no you don’t want this. 🙂

Related: 5 surprising features in Amazon’s serverless Lambda offering

3. On Hiring & Talent

Are you a rock star dev or a digital nomad? Take a look at the 12 best international cities to live in for software devs.

And if you’re wondering who’s hiring? Well just about everyone!

Devs are you blogging? You should be.

Looking to learn or teach… check out codementor.

Also: why did dev & ops used to be separate job roles?

4. On Legacy Systems

I loved Drew Bell’s story of stumbling into home ownership, attempting to fix a doorbell, and falling down a familiar rabbit hole. With parallels to legacy software systems… aka any older then oh say five years?

Ian Bogost ruminates why nothing works anymore… and I don’t think an hour goes by where I don’t ask myself the same question!

Also: Are we fast approaching cloud-mageddon?

5. On Databases

If you grew up on the virtual world of the cloud, you may have never touched hardware besides your own laptop. Developing in this world may completely remove us from understanding those pesky underlying physical layers. Yes indeed folks containers do run in “virtual” machines, but those themselves are running on metal, somewhere down the stack.

With that let’s not forget that No, databases are not for containers… but a healthy reminder ain’t bad..

Meanwhile Larry’s mothership is sinking…(hint: Oracle) Does anybody really care? Now’s the time to revisit Mike Wilson’s classic The difference between god and Larry Ellison.

Read: Are SQL Databases Dead?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

How do we measure devotion?

devoted_employee

I was talking recently over email with a hiring manager. Jamie (not his real name) wanted to hire me, but was set against consulting. While that by itself is understandable, he seemed to equate it with devotion. This troubled me. Here’s the quote below.

Join 32,000 others and follow Sean Hull on twitter @hullsean.


While I am sure your skills are excellent, I guess what I am trying to gauge is your desire to quit consulting and join us full time.  I am looking for you to share my vision of changing publishing through data.   Let me be clear: I am not looking for a contractor.  Acme is a fabulous company and I need a person devoted to Acme and to our data assets.

1. Devotion on vacation

Here’s my response. All names have been changed.


I understand Jamie.

I hear you about devotion, I think it’s very important too.  In 2010, I was working at MGC.  After 3 months, they hired a large remote DBA firm out of Canada, to manage the database systems & my contract concluded.  

A few weeks later and a few hours before a plane flight,  I got a harried call.  Can you help us? Database replication is broken & our site is offline.   I jumped on skype to chat with the team, even as I was packing my bags.  I went to the airport, and got on WIFI again.  In-flight on my way to California I remained online to help repair the systems & bring everything back.  It took a few more days and half of my vacation to get things working again, but I wanted to help.

My boss at MGC kept me on for 1 ½ year after that.  He felt I was devoted & gave them the very best service.  

If you change your mind, or would like to discuss further, don’t hesitate to reach out.

Also: What happens when clients don’t pay?

2. Devotion to a manager

I had another experience years back with company Media Inc. Working under a very good CTO, I was surrounded by a team who was also very loyal to him. After about a year, he decided to leave. He had gotten a very enticing offer from another firm. Although he made a great effort to leave the ship in good condition, the crew felt the ship rocking a bit. A temporary CTO was brought on who had a very different style.

As the ship continued to rock at sea, finally a new CTO was found. He however was not popular at all. He had a swagger & tended to throw his weight around, irritating the team, and making them fear they might be thrown from the ship. Slowly they began to leave. After three months, six out of eight on the team had left. There was one old-school Oracle guy still left, and me.

Although he certainly had a different style than the previous boss, it didn’t bother me much. I told him I’d stay as long as he needed me. I was also working remote so I didn’t deal with some of the day-to-day politics.

My devotion was to the business, databases & systems. I accomplished this by being devoted to my own business.

Related: Why I ask customers for a deposit?

3. Devotion to vesting

I worked at another firm about three years ago. Let’s call them Growing Fast Inc. While the firm itself was gaining ground & getting customers like Nike & Wallmart, it still had an engineering team of only ten. You could say it was boxing way above it’s weight.

While it tried to grow, it hired an outside CTO to help. His style was primarily management facing, while the teams problems were based in technology. With tons of technical debt & a lack of real leadership, the engineering team was floundering. Lots of infighting was making things worse.

Suddenly a key team member decided to quit. The following week another, and after that two more. All told four left. When you consider how small the team was, and further that the remaining members were basically founders a different picture emerges. Four out of six (non-founders) had left in two weeks, roughly 66% of the engineering team. The only other guy who stayed had his visa sponsored by Growing Fast Inc.

The founders who stayed were all vested. Everyone else quit because of mismanagement.

Read: 5 conversational ways to evaluate great consultants

4. Devotion to code & data

In an industry as competitive as software & technology, it’s often devotion to building things that wins the day. Using the latest & greatest languages, databases & tech stack can carry a lot of weight.

Managing technical debt can make a difference too. Developers don’t want to be asked to constantly walk a minefield of other developers mistakes. A minefield needs to be cleaned up, for the business to flourish.

Also: 5 things I learned about trust & advising clients?

5. Devotion through & through

Running a startup isn’t easy. Many fail after 3 or 5 years. I’m devoted to business.  I’ve been an entrepreneur for 20 years, and built it into a success.  

The year after 9/11 & again after 2008 were the most difficult periods to tough it out.  It’s been hard fought & I wouldn’t shutter the doors of my own business easily.  It affords me the opportunity to attend AWS popup loft hearing lectures, going to conferences & meetups & blogging about technology topics, & pivoting with the technological winds change.  

I’ve found all of this makes me extremely valuable to firms looking for expertise.  I have independence & perspective that’s hard to find.  I’m also there for firms that have been looking to fill a role, and need help sooner rather than later.

Also: A CTO must never do this

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

Are career promotions like marriage… appealing until your first divorce?

surge pricing engineers

I was recently flipping through an interesting email list. It’s focused for tech leaders, managers & startup entrepreneurs. An HR team lead posted asking about “promotion paths” for engineers.

While I have an intuitive grasp of what engineers at those different levels look like, I’m having trouble making those concrete.

Join 32,000 others and follow Sean Hull on twitter @hullsean.

It struck me how antiquated the whole “career ladder” concept is. Work one job for 20-30 years. It feels like the fairytale of dating that leads safely to marriage. It all seems like a wonderful plan until it fizzles out, employees get jaded, they start seeing the real money being paid elsewhere, and begin looking around.

1. Talent in short supply

I’m not a CTO.  I should preface with that bit.  I’m a consultant.  That said I’ve worked in the tech industry for 20 years, so I have a bit of an opinion here.

Going to meetups, startup industry & pitch events. They’re all like a feeding frenzy. There are more companies hiring now than I remember back in 1998 & 1999. It’s just crazy.

Angel List says 18,000 companies are hiring right now. What about Made In NYC? That shows 735 jobs. And of course there’s Ycombinator who is hiring April 2016, which posts every other month. It has 720 comments as of this writing.

Also: Why I don’t work with recruiters

2. Are salary jumps always larger through external promotion?

I’ve seen a pattern repeated over & over.  An outside firm offers more money & grabs the talent, or the talent gets restless, starts looking & finds they get a bigger bump in salary by leaving, than by internal promotions.  

I don’t know why this is, but it seems almost universal that salary jumps are larger from outside firms, than internally through promotion.  

Also: Why devops talent is so hard to find

3. Building a better ladder

There are great posts on engineering ladders like this one from Neo and also this one from RTR. Also take a look at this one at Artsy. And of course somebody has to go and put theirs up on github. 🙂

All the titles & internal shuffling in the world aren’t going to hide industry pay for long.  When an employee gets wise to their career & the skills marketplace, they’ll eventually learn that title does not equal compensation.

Related: How to hire a developer that doesn’t suck?

4. Building a better culture

In a pricey city like New York, the only thing that seems a counterweight to this is phenomenal culture, chance to build something cool & be surrounded by coworkers you love.  To be sure bouncing around you get less of this. Companies like Etsy comes to mind. According to glassdoor companies like Airbnb, Hubspot & facebook also fit the bill.

Read: 8 questions to ask an aws expert

5. Surge pricing for engineers?

Alternatively to better ladders & promotions, perhaps what Uber did for taxi driving would make sense for hiring engineers too. Let the freelancing phenomenon grow even bigger!

Perhaps we need surge pricing for engineers. That way the very best really do get rewarded the most. Let the marketplace work it’s magic.

Also: When you have to take the fall

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters

5 data points I track for reputation & career building

When I tell people I’ve been independent for two decades, they often look at me surprised. How do you do that? How do you keep business coming in?

recent linkedin views

Join 32,000 others and follow Sean Hull on twitter @hullsean.

As a freelancer you surely have to be on top of changing trends, and where the wind is blowing. But whether you’re a CEO or CTO of a larger firm, or a developer, HR or marketing director, you can also benefit by actively tracking yourself. Career building never ends…

1. Real Leads

This is probably the hardest metric to track, but the most important. A lead is anyone who may potentially hire my services. These can come from Linkedin, newsletter subscribers, or via a Google search. I track how they reached me, and how warm the lead is.

I do also track when recruiters reach out, as I think this can serve as a useful barometer as well. Also as my blog has grown, I get a lot of SEO bloggers, fishing for sites they can post backlinks on. Although I rarely entertain them, it is a useful reflection of how popular your site is getting.

Also: Are we fast approaching cloud-mageddon?

2. Newsletter signups

I think of the newsletter as an extension of my blog. I invite everyone I’ve ever touched in business. This includes coworkers, to colleagues at meetups & conferences. I invite recruiters & headhunters as well, because name recognition & reputation building is also important.

The newsletter is a way to show up in the inbox of everybody you’ve ever worked with. Month after month, year in and year out, you’re plodding away & doing your thing. It’s a reminder that you’re out there, and colleagues, CEOs & CTOs refer me all the time. It’s been very valuable over ten years.

newsletter signups

I also track email opens & email clicks. Those range around 25% and 10% respectively. I know when I’ve hit a topic that resonates & try to have that inform future content direction.

Related: The Myth of Five Nines

3. Linkedin Views

Linkedin is super valuable too. They provide a nice graph of how many times your profile was viewed weekly through to the last 90 days. This is super useful to find out if your resume & profile is keyword rich.

I like to actively tweak my profile, for the latest trending terminology. For example in the 90’s Unix Administrator or Systems Administrator was common, but nowadays everyone likes to say SRE. What’s that? Site Reliability Engineer. Yes it’s a buzzword, and as it turns out people use trending terms & buzzwords to search for people with your skills.

So get on it, and edit those terms!

Read: Is Amazon too big to fail?

4. Website Visitors

In a services business you don’t usually sell widgets on your website. However, I like to think of a web presense as my business card. So in that light, more visitors means more renown. That projects your personal brand, and builds it long term.

website visitors

Also: When hosting data on Amazon turns bloodsport

5. Klout Score

Klout score is a rough measure of how active you are across social media. Twitter is a big one, but it also finds you on Linkedin & other platforms as well. Although the score is far from perfect, it does give you a sense of reputation & noteriety, which do ultimately translate to business.

Also: 5 Things Toxic To Scalability

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters