This is the second in a series of three articles on Consulting Essentials.
Read the previous post, Consulting essentials: Getting the business
Communicating well and knowing when to step in or stand back is the linchpin of successful consulting.
Some people have natural charm. If you’re one of these people you’ll find consulting is definitely for you. You’ll use that skill all the time as each new client brings a half dozen or a dozen new people to interact with.
If it doesn’t come easily, practice practice practice. Try to get out of your own head space, and hear what troubles your client, and what big business challenges worry them.
Be ready to help but don’t try to be the hero
A decade ago I worked for an Internet startup. They were having serious performance problems which was slowing down the site, and turning users away. When digging into the systems I found serious security issues besides the performance ones, and got distracted trying to wrap up those lest someone break in and destroy or steal their business assets. Communicating the situation to the client, they looked aghast. After explaining the situation to them, they understood the risks and explained that the current priorities were to get users back online.
The technical problems I saw may not have been aligned with the business priorities. Your job is to make your client happy. Provide your professional opinion and advice whenever and wherever your skills come into play, but let them run their own business.
If you’re focusing on one area, and you discover other problems or things that may need resolving going forward, bring this to the attention of the client. Allow them to prioritize for themselves. It’s their business not yours. Your job is to give your professional opinion, raise concerns that you see, but most importantly solve problems they want you to solve.
Project Your Personality
Smile a lot and listen to people. Make sure you’re talking less than half the time. When you first engage with a client, they should be speaking more like two-thirds of the time. You want to get in the habit of listening, and stepping in your clients shoes. You want to understand their pain, their business concerns and how to satisfy them.
Manage Time Efficiently
Get things done. Everybody talks about it, but not everyone does it. I personally avoid all the faddish tools for this, and use a simple checklist. Focus on the task at hand. Give yourself a doable list of tasks each day, and check them off as you go. Try hard to avoid working on things not on that list. The last point relates back to the principle of solving only the problems that you’ve been asked to solve.
Communicate Successes & Progress
In many engagements you’ll come upon struggles and get blocked by situations that seem intransigent. I can’t emphasize enough how important it is to communicate with the client during these situations. Don’t get stuck thinking it will make you look weak. Communicating with the client has a number of surprising advantages.
For one sometimes they’ll have a solution, such as a different angle on the business problem, or insight and details that just simplify the problem you think you thought needed to be solved.
Second, it allows the client to adjust schedules in advance if something will take a little longer. You’d be surprised how often a client will sympathize with a difficult problem.
Lastly, involving the client intimately allows them to enjoy the triumph when you solve the problem. This helps morale, communicates more about what it is you do day-to-day and how you work through a problem. And overall it helps them appreciate the intrinsic value you’re providing.