Tag Archives: twitter

How to increase newsletter signup conversions with nifty iphone trick

If you’re like me & spending a lot of time on twitter, I hope you’re also seeing the traffic growth I’m seeing. I’m sharing a stream of posts using hootsuite, then actively engaging with journalists, VCs, startups & technology experts.

That’s all great, and I’m finding more and more it’s a good use of my time.

Recently I started using a cool iphone feature to let followers know about my newsletter. It’s called a shortcut.

Have you ever mistyped a word on iOS? It then offers up the correct spelling. Through this same mechanism, there is an awesome way to quickly type anything. Use a two or three character shortcut to type a paragraph.

Take a look, here’s what I mean.

1. Click through to Settings->General->Keyboard

Open your iphone settings, and navigate through General, and then Keyboard.

keyboard tab

Also: Why you should track your time on social media

2. Find the Shortcuts tab

Navigate until you find shortcuts. It should look like this:

shortcuts tab

Read: Do managers underestimate operational costs?

3. Create a shortcut

Add a new shortcut with the plus button.

create shortcut

Phrase: “u may also like my newsletter http://iheavy.com/signup-scalable-startups-newsletter”

Shortcut: mytest

edit shortcut

Related: When I had to take the fall

4. Use your new shortcut on twitter

Responding to a new follower, or in a dialog with a journalist? In a response somewhere along the way, type “dyo”. Just like a typo correction, you’ll see iOS offer you a completion, the full text you want to use. Click (space) to accept it.

use shortcut

Check this: Why a killer title make or break your content efforts

5. Post it periodically using trending hashtags

Open twitter & click timelines->discover

Click View more trending…

Scroll through for related topics. For me anything technology, startup, scalability, devops, venture, founder, database related, I’ll use that word, hashtag of phrase.

(BONUS) Create four or five shortcut variations

Nobody wants to see the same thing repeated over and over. So create a few variations. Mix it up a bit.

I’m seeing huge conversion rate on these. I haven’t measured yet (not sure how), but anecdotally I’d say in the 30-50% range. In other words if I mentioned my newsletter to 10 people during the day on twitter, I get about 3-5 new signups. This compared to one newsletter signup per day, passively through my blog.

By directly imploring people to signup, you bring it front and center to their already busy & distracted attention. It works!

Read: Is scaling automatic in the cloud?

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Why the Twitter IPO mentions scalability


Join 12,000 others and follow Sean Hull on twitter @hullsean.

1. High availability is hard

After seven years in the business you might think Twitter has operations and scalability nailed. I wouldn’t blame you for hoping, but here’s one thing they said in their IPO filing:

“we are not currently serving traffic equally through our co-located data centers”

What does this mean exactly? Let’s think of your drive to work everyday. Remember that one intersection that’s always congested? Could the city designers have envisioned that 50 or 100 years ago? Probably not. In the present day, with all the buildings & roads, can we redesign around it? Not easily. So we adapt, and evolve and deal with the day-to-day realities of an evolving city.

James Urquhart says these are complex systems. The internet, the cloud and your startup infrastructure are by nature brittle.

Also: Why generalists are better at scaling the web.

2. Fail whale is part of the DNA

The graphic above is a whimsical remake of Twitter’s own by Shanna Banan. Consider though, someone at twitter was tasked with designing a graphic for when the site fails. The devops team then built a page for failure, and have itat the ready, for when there’s an outage, not if. It’s symbolic of the many other things your operations team does behind the scenes in expectation of that fateful day.

As Eric Ries argues, design for failure. Then manage it.

Related: 5 reasons why scalability is a process.

3. Investors, wall street: we’re working on it

What Twitter is really saying is, hey investors, we understand that five nines is extremely difficult, we’re vulnerable in certain ways and want to disclose that.

ReadWrite argues Twitter has not banished the fail whale and is “surprisingly vulnerable”. Readwrite, I ask you… who has? Google? Nope. Facebook? Nope. Not AirBNB or Reddit either.

These are world class firms. They’ve got the deep pockets to do it right, and the engineering talent to match. They still have failures.

Read this: How to hire a developer that doesn’t suck.

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