If you’re like me & spending a lot of time on twitter, I hope you’re also seeing the traffic growth I’m seeing. I’m sharing a stream of posts using hootsuite, then actively engaging with journalists, VCs, startups & technology experts.
That’s all great, and I’m finding more and more it’s a good use of my time.
Recently I started using a cool iphone feature to let followers know about my newsletter. It’s called a shortcut.
Have you ever mistyped a word on iOS? It then offers up the correct spelling. Through this same mechanism, there is an awesome way to quickly type anything. Use a two or three character shortcut to type a paragraph.
Take a look, here’s what I mean.
1. Click through to Settings->General->Keyboard
Open your iphone settings, and navigate through General, and then Keyboard.
2. Find the Shortcuts tab
Navigate until you find shortcuts. It should look like this:
3. Create a shortcut
Add a new shortcut with the plus button.
Phrase: “u may also like my newsletter http://iheavy.com/signup-scalable-startups-newsletter”
Related: When I had to take the fall
4. Use your new shortcut on twitter
Responding to a new follower, or in a dialog with a journalist? In a response somewhere along the way, type “dyo”. Just like a typo correction, you’ll see iOS offer you a completion, the full text you want to use. Click (space) to accept it.
5. Post it periodically using trending hashtags
Open twitter & click timelines->discover
Click View more trending…
Scroll through for related topics. For me anything technology, startup, scalability, devops, venture, founder, database related, I’ll use that word, hashtag of phrase.
(BONUS) Create four or five shortcut variations
Nobody wants to see the same thing repeated over and over. So create a few variations. Mix it up a bit.
I’m seeing huge conversion rate on these. I haven’t measured yet (not sure how), but anecdotally I’d say in the 30-50% range. In other words if I mentioned my newsletter to 10 people during the day on twitter, I get about 3-5 new signups. This compared to one newsletter signup per day, passively through my blog.
By directly imploring people to signup, you bring it front and center to their already busy & distracted attention. It works!