Tag Archives: scaling

About

Heavyweight Internet Group is a boutique technology consulting firm operating in New York City. In business for over ten years, we have weathered the dot-com storm, continuing to provide our clients with the very best expertise. Concentrating on client needs & their business bottom line, we let needs and value drive technology solutions, not the other way around.

Our many years in the business have brought us perspectives and experience which we bring to the table with every new client. The value is obvious. What’s more we provide individual attention and focus to each client, another tremendous benefit.

Selected Clients

Active Reasoning

Advance Publications

American DBA Online

American Law Media

Ariane Anthony Dance Co.

Community Connect, Inc.

Conducive Corporation

Cyber Logics, Inc.

Database Journal

Dotomi, Inc.

DownloadCard, Inc.

DBA Online

DBA Zine/BMC Software

Efferent Corp.

EFY Group – New Delhi, India

Far Countries, Inc.

firmView, LLC.

GL Trade, Inc.

IN2, Inc.

Infovest21, LLC.

Inside Cinema

Integrated Media, Inc.

Independent Oracle User Group

Kaplan, Inc.

Marketing Technology Solutions

Method Five, Inc.

MIDORINOSHIMA

Missing Pixel

Money-Media, Inc.

NBC/iVillage – NeverSayDiet.com

NBC/BravoTV.com

Nechsi, LLC

Net Creations, Inc.

New York Oracle User Group

Oracle Technology Network

Physical Arts Center

Proteometrics, Inc.

Real Estate Online

Riptide Communications, LLC

Robichaux & Associates, Inc.

Solbright, Inc.

Starmedia, Inc.

Streamedia, Inc.

Susquehanna International Group

Timeout NY

TSI, Inc.

Wireless Generation

Workspeed, Inc.

Xceed Corp.

Success Story–Media and Entertainment Conglomerate

The Business

A website aggregating twitter feeds for celebrities, with sophisticated search functionality.

The Problem

Having been recently acquired by a large media and entertainment conglomerate, their traffic had already tripled.  What’s more they expected their unique pageviews to grow by 20 to 30 times in the coming six months.

Our Process

We worked closely with the lead architect and designer of the site to understand some of the technical difficulties they were encountering.  We discussed key areas of the site, and where performance was most lacking.

Next we reviewed the underlying infrastructure with an eye for misconfigurations, misuse of or badly allocated resources, and general configuration best practices.  They used Amazon EC2 cloud hosted servers for the database, webserver, and other components of the application.

The Solution

Our first round of reviews spanned a couple of days.  We found many issues with the configuration which could dramatically affect performance.  We adjusted settings in both the webserver, and the database to optimally maximize the platform upon which they were hosted.  These initial changes reduced the load average on the server from a steady level of 10.0 to an average of 2.0.

Our second round of review involved a serious look at the application.  We worked closely with the developer to understand what the application was doing.  We identified those areas of the application causing the heaviest footprint on the server, and worked with the developer to tune those specific areas.  In addition we examined the underlying database structures, tables and looked for relevant indexes, adding those as necessary to support the specific requirements of the application.

After this second round of changes, tweaks, adjustments, and rearchitecting, the load average on the server was reduced dramatically, to a mere 0.10.  The overall affect was dramatic.  With 100 times reduction in the load on the server, the websites performance was snappy, and very responsive.  The end user experience was noticeably changed.  A smile comes on your face when you visit your favorite site, to find it working fast and furious!

Results

The results to the business were dramatic.  Not only were their short term troubles addressed, as the site was handling the new traffic without a hick up.  What’s more they had the confidence and peace of mind now to go forward with new advertising campaigns, secure in the knowledge that the site really could perform, and handle a 20 to 30 times increase in traffic with ease.