When I tell people I’ve been independent for two decades, they often look at me surprised. How do you do that? How do you keep business coming in?
Join 32,000 others and follow Sean Hull on twitter @hullsean.
As a freelancer you surely have to be on top of changing trends, and where the wind is blowing. But whether you’re a CEO or CTO of a larger firm, or a developer, HR or marketing director, you can also benefit by actively tracking yourself. Career building never ends…
1. Real Leads
This is probably the hardest metric to track, but the most important. A lead is anyone who may potentially hire my services. These can come from Linkedin, newsletter subscribers, or via a Google search. I track how they reached me, and how warm the lead is.
I do also track when recruiters reach out, as I think this can serve as a useful barometer as well. Also as my blog has grown, I get a lot of SEO bloggers, fishing for sites they can post backlinks on. Although I rarely entertain them, it is a useful reflection of how popular your site is getting.
2. Newsletter signups
I think of the newsletter as an extension of my blog. I invite everyone I’ve ever touched in business. This includes coworkers, to colleagues at meetups & conferences. I invite recruiters & headhunters as well, because name recognition & reputation building is also important.
The newsletter is a way to show up in the inbox of everybody you’ve ever worked with. Month after month, year in and year out, you’re plodding away & doing your thing. It’s a reminder that you’re out there, and colleagues, CEOs & CTOs refer me all the time. It’s been very valuable over ten years.
I also track email opens & email clicks. Those range around 25% and 10% respectively. I know when I’ve hit a topic that resonates & try to have that inform future content direction.
Related: The Myth of Five Nines
3. Linkedin Views
Linkedin is super valuable too. They provide a nice graph of how many times your profile was viewed weekly through to the last 90 days. This is super useful to find out if your resume & profile is keyword rich.
I like to actively tweak my profile, for the latest trending terminology. For example in the 90’s Unix Administrator or Systems Administrator was common, but nowadays everyone likes to say SRE. What’s that? Site Reliability Engineer. Yes it’s a buzzword, and as it turns out people use trending terms & buzzwords to search for people with your skills.
So get on it, and edit those terms!
4. Website Visitors
In a services business you don’t usually sell widgets on your website. However, I like to think of a web presense as my business card. So in that light, more visitors means more renown. That projects your personal brand, and builds it long term.
5. Klout Score
Klout score is a rough measure of how active you are across social media. Twitter is a big one, but it also finds you on Linkedin & other platforms as well. Although the score is far from perfect, it does give you a sense of reputation & noteriety, which do ultimately translate to business.