Join 28,000 others and follow Sean Hull on twitter @hullsean.
1. Pushing privacy
In particular Tim Cook takes direct aim at Google’s collection of user data:
“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.”
2. Weak in cloud
It’s been quoted in various news that Apple is rather “weak” in the cloud. But digging a little deeper, this appears to be a deliberate strategy, a bet against using customer data in ways those end users may grow to resent.
3. The bet against open worked
Recall that Apple has had a fairly closed ecosystem since the beginning. This has kept their AppStore much cleaner, and free of malware. Reference the terrible problems that still plague the Android Play Store, from lack of policing.
Open also works as an iron fist on UI & UX, enforcing a consistency across apps and developers. This is a clear win for consumers and end users, even if they don’t understand the hows, whys and wherefores.
4. Don’t monetize what you store in iCloud
Apple doesn’t directly monetize what is stored in iCloud. That means there’s no business imperative to make *use* of your data. They’re just storing it. This means they can also push encryption, a win for consumers, as it doesn’t bump heads with their business in any way.
5. iAd has real privacy limits
Apple does have a platform called iAd. But even that has in-built limitations.
It’s unclear if all of these moves will help Apple in the marketplace. It remains to be seen if consumers will choose technology based on privacy concerns and fears.