Tag Archives: iphone

Is Apple betting against big data?


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1. Pushing privacy

Apple has been pushing it’s privacy policy of late, in much of it’s marketing around the new iOS 8 and iPhone 6.

In particular Tim Cook takes direct aim at Google’s collection of user data:

“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.”

Read: Is Fred Wilson wrong about Apple?

2. Weak in cloud

It’s been quoted in various news that Apple is rather “weak” in the cloud. But digging a little deeper, this appears to be a deliberate strategy, a bet against using customer data in ways those end users may grow to resent.

Also: Is the Android ecosystem still broken?

3. The bet against open worked

Recall that Apple has had a fairly closed ecosystem since the beginning. This has kept their AppStore much cleaner, and free of malware. Reference the terrible problems that still plague the Android Play Store, from lack of policing.

Open also works as an iron fist on UI & UX, enforcing a consistency across apps and developers. This is a clear win for consumers and end users, even if they don’t understand the hows, whys and wherefores.

Related: No iPhones were harmed in the creation of this outage

4. Don’t monetize what you store in iCloud

Apple doesn’t directly monetize what is stored in iCloud. That means there’s no business imperative to make *use* of your data. They’re just storing it. This means they can also push encryption, a win for consumers, as it doesn’t bump heads with their business in any way.

Check this: What is mobile scalability & why is it important?

5. iAd has real privacy limits

Apple does have a platform called iAd. But even that has in-built limitations.

“iAd sticks to the same privacy policy that applies to every other Apple product. It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.”

It’s unclear if all of these moves will help Apple in the marketplace. It remains to be seen if consumers will choose technology based on privacy concerns and fears.

Read this: How to increase newsletter signups with nifty iphone trick

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Why Fred Wilson is wrong about Apple


UPDATE: When this article was written in May 2014, Apple’s stock price was $84.65. Today it sits at a comfortable $130.26.

If you’ve followed the tech news recently, you may have heard Fred Wilson’s comments about Apple. In essence he believes Apple is too reliant and rooted in hardware, and that hardware isn’t viable in the long term. Mobile hardware, is becoming a commodity.

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To be sure Androids have come a long way, and they may yet improve a lot by 2020 as Fred says. But the aftermarket value of iPhones really does speak volumes. See below.

1. iPhone has never had the best hardware

If you’ve ever watched a Samsung ad, or talked to someone with the phone you probably know this already. Bigger screens, faster processors, first phones with fingerprint readers, or untethered syncing. The list goes on and on.
Also: 5 Cloud ideas that aren’t actually true

Yes Apple is rooted in the hardware business, but not in a way that a commodity can disrupt it. They’re rooted in the hardware business only in as much as it helps them deliver polish. If it helps them deliver a seemless experience, and a device that Jean Luc Picard would appreciate, then they are in that business. . Just “make it so!”.

2. Users are seduced by simplicity

So how is it possible that an inferior piece of hardware could sell more?

Easy. Those users don’t think that way. They aren’t buying hardware. What do I mean?

I would argue many iPhone users buy for the experience, the simplicity, the ease of use. Designers call this User Experience or User Interface, but end users don’t know these terms. What they know is they don’t have a headache. They’re not frustrated trying to move an image from one app to another, or copy/pasting etc.

User interface is that invisible force that just makes everything on the device better. Call it polish, but it’s much more than a pretty face.

Related: Are SQL Databases Dead?

3. Most users don’t care about “open”

Another benefit touted on the Android side is it being “open”. The OS is open-source, and then extended by manufacturers. While this surely brings down costs to them, it may be all be irrelevant to end users and consumers.

Yes open standards are great for competition, great for markets, and ultimately great for users. But Microsoft is a great case study in why consumers often still choose a closed solution.

Read: Do managers underestimate operational costs?

4. Apple is Sexy

That may sound fanboyish, but seriously. Look at the accessories market for blinging your phones.

If that’s not enough, look at the aftermarket value. iPhones retain their value, Samsung’s don’t.

Read: Five things I learned from David Maisterabout trust and advising clients

5. Android is still broken

From where I’m standing, and a lot of experts agree, the Android ecosystem is broken.

For one the AppStore, being historically unregulated, is chock full of malware and dangerous downloads. Most users aren’t computer experts, not good at evaluating security risks, and pay the price.

What’s more many Android phones come stocked with bloatware, slowing down the device, and reducing reliability from day one.

Read: Why the Android ecosystem is broken

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iHeavy Insights 69 – Fewer Moving Parts

In a lot of different kinds of systems there are moving parts.  Electronics, automobiles, bridges and even living systems.  As it turns out in many if not most of these systems, the simpler designs tend to have various advantages over the more complex designs.  These benefits ring true in the business world as well.

Rock Climbing

Take the extreme sport rock climbing as an example.  I’ve been rock climbing off and on for about five years, though mostly indoors at rock climbing gyms.  One thing that you learn a lot about in rock climbing is safety.  There is a discussion of the harness, and how to double-back the waist cinch, and using multiple carabiners to lock into the rope, and then how to tie the rope in such a way that it tightens as it bears weight.  Both the person climbing and the person balaying – gathering the rope below – each have to take care of these things.  So generally they both check their own rope, harness, carabiners, and then check the other persons.

With indoor climbing this is all rather simple, and with just six checks for each climber to make, generally quite safe.  Plus there are monitors in the room watching people climb, and further checking for mistakes or oversights.  So over the years I’ve heard of practically *no* injuries in the gym.  It is so-called top-roping, and their are few moving parts.

With outdoor climbing you can do top-roping, however more advanced climbers prefer lead climbing.  It is much more challenging, and as I’ve described above there are many more moving parts.  The lead climber has to place “protection” into the rock every few meters.  These are special camming devices that grip into the rock.  Obviously all these components are not fool-proof, hence you want to add as many as possible.  But there are limits to endurance, and statistical averages at play, and more importantly many more moving parts.  So unfortunately lead climbing outdoors although possible to be on the safe side, tends to be much more prone to accidents.  More moving parts increases the statistical chance of a system breakdown.


Something similar is at play when it comes to interface design.  With user interface or UI design, there is often a discussion of how many steps it takes to perform a function.  The more steps, the deeper the function is hidden.  Fewer steps means simplicity of design.

The iphone is a great example of this.  By simplifying the user interface, the machine works better.  At the Mobile World Congress last year Google announced that they get 50 times more searches from the iphone than *any* other mobile device.  Fifty times!  Think about that statistic.  This is more that flashy glitz and a pretty package.  This is a device that has fewer moving parts, not only in terms of buttons, but in the virtual interface components that a user navigates on the touch screen.

Internet & Engineering

Many of the same truisms that apply in the examples of rock climbing or smartphones also apply to internet systems, and the operations side of the business.  Can we use a web-services solution such a mailchimp.com to handle our email newsletter?  That means less to manage in-house, so our IT staff can focus on more important tasks.  Or how about outsource all email handling through a service like google’s Gmail for Business, or salesforce.com for CRM.

Simplifying your operations can also mean going with managing hosting solution, or better yet embracing the cloud with Amazon Web Services or Rackspace Cloud.   For that matter what database platform are you running on, or what computing platform?  Does it embrace the complexity and more  features philosophy?  Or does it strive for simplicity, and fewer moving parts?  And for that matter how many of those endless features are you actually using for your application?


As it turns out, engineers as much as business folks are wowed by endless features and the appeal of glitz and shine of a fancy new car.  But often in business what you need is reliability, simplicity, and fewer moving parts to get the job done, and get it done well.