Tag Archives: b2b

Top Five Easy Ways to Search Engine Optimization

  1. Convert to WordPress
  2. Categorize and tag your content.
  3. Use Google Analytics
  4. Create new content regularly
  5. Create a sitemap.xml

WordPress

This popular blogging software has evolved into a full featured content management system.  Most types of businesses could host on wordpress, although they’d typically require a designer to layout a theme which matches your businesses requirements.

The advantage is huge.  WordPress has evolved lockstep with the internet, and has integrated SEO right into the engine.  So your content will be very search engine friendly out of the box.

Categorize and Tag

This allows helps the search engines understand your material.  Remember these are software algorithms that read or “crawl” your site.  So they aren’t intelligent, and can make mistakes about what your content is about.  By providing specific tags, you help put your material in the right places, and have it indexed better by the search engines.

Use Google Analytics

This free service is a phenomenal way to see what’s happening on your site everyday, and what content is popular.  You can view hits, and where they’re coming from, and what search terms they used to find your site.

For an even more powerful tool and real-time analytics check out Chart Beat.

Create New Content

Adding new content regularly keeps your site fresh, and the search engines will notice this.  As more content is added, it will also allow the search engines to better categorize what types of content is there.  The more relevant content there is, the more the search engines will decide you are a good place to send their searchers.

Create a Sitemap

This is a map you give to the search engines so they can easily find all the pages in your site.  Without it they may only find pages linked from the homepage.  WordPress has an easy plugin which builds this for you.  No mess, no trouble.

Success Story – Location Based Nightlife Business

The Business

A location based nightlife and entertainment company built on mobile smartphone platforms.

The Problem

The website was sluggish, and performance of the mobile applications were running slowly.

Process

We worked closely with the CTO and development team, discussed sticking points focusing on relevant areas of application and infrastructure.  We drilled down to the different components of the application, such as the network, cloud hosting (amazon EC2), webservers, load balancers, and backend database.

We identified that the heaviest components were the complex mechanisms and code used to calculate location itself.  Since this was an integral part of the service, users’ mobile devices would use GPS, identify their locations, and search the database for relevant venues and information around them.

Solution Options

We identified two possible solutions, one short term and one long term.

  1. Apply an advanced database indexing strategy which specifically addresses location based information.  By utilizing this technology, we would eliminate and vastly simplify the code being used to search for venues and information based on location.  Being the central component to the application, this would provide a dramatic boost in performance.
  2. Build a completely new and streamlined solution to the location searching functionality, by using square location areas, instead of the more intuitive circular location area.  Since users really just want information about venues around them, they likely don’t have a specific, precise, or mathematical idea of what “around” means.  Therefore a more loose definition can lend itself much better to computer database storage, and subsequent indexing of information.

Results

By implementing the short term plan, and performing further benchmarks, the business was able to release it’s new mobile application on the blackberry carousel store.  They were featured in the carousel store, highlighted as a new business bursting with exciting features and technology.  As a featured application, they received huge spike in volume of ten times their previous average.

With the changes put in place, they sailed through this challenging period smoothly, and with confidence that their application was performing beautifully.

Their long term rollout of the more general high speed solution has been an even greater success, ironing out remaining bottlenecks, and allowing the application to scale and grow rapidly as their mobile user and customer base  expands.