Tag Archives: advice

Why would I help a customer that’s not paying? The reason might surprise you

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I just received an email. It was from a woman building a website, and wanted help with AWS. She wondered if I might be able to provide any assistance.

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Having a popular publicly facing blog, I get a lot of leads that seem to come out of thin air. This is the good problem of publicity. 🙂

I followed up with her and asked what she was building. “Nothing” she explained, I just want to learn about AWS. I was a little confused at first, but as we talked further, it seemed she was just beginning to branch out onto the wild world of the internet, and didn’t know where to start.

I explained that to build an e-commerce site, she could use a service like Shopify, and would likely not need to use AWS directly, and certainly wouldn’t have to learn it. That might take five to ten years learning computing first!

I realized I was telling her she didn’t need the services of someone like me, and further giving her half of a solution. Though I couldn’t help her build a product, the information could surely help her sell it.

Then I thought to myself, why would I do that? Why give away your time & advice for free?

1. Find time to followup

LESSON: a quick call is always worthwhile networking

Yep it’s true, I’ve learned over the years it’s always worth your time for a quick call. I even talk to recruiters on occasion though I don’t work with them.

You’d be surprised how often you learn from someone, especially when they don’t work in your domain. You learn from the way they frame questions, how others might view or search for you. You learn how better to explain & sell your services to future customers too.

Also: When clients don’t pay

2. Be helpful

LESSON: Provide some real help or value

In a call like this one, it costs me very little to “drop some knowledge” as the cool kids like to say. 🙂 Sure my time is worth something, and yes I’m giving something away for free. But in this case it was someone who currently doesn’t have the budget for my services so isn’t my target audience anyway.

Read: When you have to take the fall

3. Pay forward

LESSON: Always be networking

Be patient. As Keith Ferrazzi likes to say “Never Eat Alone”! I’ve taken hundreds of calls like this one over the years, and some later get funded & call me back. They’re eager to put me to work, already sold on my integrity & personality.

What’s more she may run in different circles than I do, bump into a colleague or recommend me at some point. If your openness really stands out, it’ll leave a memorable impression long into the future.

In a place like New York where we’re often singularly focused on profit & personal gain, it’s easy to stand out by a small act of kindness.

Related: A look at the serverless hype cycle

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Ask Me Questions – Scalability, Performance, Cloud Computing

 

 

I blog a lot about various topics near and dear to me.  So I thought I’d turn the tables a bit, and offer the microphone up to readers.  Do you have questions on any of these topics?  Feel free to drop a note in the comments.

 

Business & Consulting

Are you a freelancer or independent consultant?  Struggling with some part of the business?  Or are you a CTO or Director looking to hire short term talent?  Glad to offer up advice and suggestions, just fire away!

Scalability

The goal of every hypergrowth company, from Pinterest to Facebook, Zynga to FourSquare.  How do they achieve it?  What architecture decisions make those applications grow effortlessly to meet user demand?  I’m sure you have some questions!

Performance

It’s on everyone’s mind, especially in the context of deploying in the cloud.  How best to achieve good performance?  Are you struggling with something specific?

High Availability

We want our systems to be available 24x7x 3million days a year!  Is it feasible?  What should we aim for in the real world?  Does our technology mix and hosting factor into the equation?  Ask away.

Startup Challenges

I’ve worked with a lot of startups over the years.  From the dot-com hey days to the more sober field we see before us today.  Many struggle with similar challenges.  Am glad to offer up comments and suggestions from what I’ve learned over the years.

Cloud Computing

What really works in the cloud? Is Amazon EC2 the only way to go?  What are the pros and cons of going with a Rackspace type provider that also has great service and the physical data center option?  How will I get good performance?  These and other questions are on everyone’s lips.  Feel free to comment if you have some concerns.