Category Archives: Book review

Powerful punchy prose, big hit blog

Word Hero sounds familiar doesn’t it? I had bumped into the title here and there. I finally picked up a copy when I realized it was by the same author as my recent favorite Thank You For Arguing – Jay Heinrichs. Turns out his title inspiration was Guitar Hero, and therein lies the secret to success.

Get Viral

Timing is critical as we learned writing the book on Oracle and Open Source. But just as important is pithy, punchy prose.

Word Hero takes you through chapter by chapter introducing you lightly to the wisdom of the ancient Greeks, but more importantly explains exactly how to get to these phrases that have a life of their own.


o take great phrases & dissect them to see how they work
o illustrate great rhyming & verbing
o focus on the sound to make things lyrical
o puns, mad libs & the square root of rainbows

He quotes from great pop cultural stuff, and even a bit of Warren Buffet & Yogi Berra. By far my favorites though are his quotes from the popular TV show Glee:

[quote]You think that is hard? I’m passing a gallstone as we speak. That is hard![/quote]

If you’re a freelance blogger or sometime free agent, you should also take a look at Startup of You by Hoffman & Casnocha.

Practice your techniques

I definitely like the way Heinrichs breaks down techniques & offers illustrates exactly how to give it all a try yourself. I tried it myself a bit with this blog post. What do you think?

I also tried to put it to use in this review of Startup of You. I titled it Opportunity a day – career risk at bay. Kinda catchy I thought.

Definitely grab a copy of Word Hero, it’ll help you with your blogging, sending a memorable email, or putting together presentations that resonate.

Don’t forget to work on your Klout score!

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Opportunity a day – career risk at bay

Free Agent. Stress Test. Avoid Sameness

As the globalization juggernaut rolls on, it continues to create more Detroits. Skills and perspectives quickly become obsolete.

What to do in the face of such change?

[quote]Small fires prevent the big burn[/quote]

So there’s your quick answer. Get the book if you want more!

Some related material: why is it so hard to find a mysql dba?.
Consulting 101 Guide – Finding Business :: Completing Engagements :: Growing business

Your Mentors

On this tour, a free agent needs mentors. Hoffman & Casnocha provide you with plenty from stories & lessons from some of the startup industry’s finest. Jack Dorsey, Mark Andreesen, Cheryl Sandberg, Rick Warren, Paul Graham, Jeff Bezos, Joi Ito and a few of their own running Paypal & Linkedin.

What you’ll love

Each chapter closes with concrete actionable advice. The authors carefully craft marching orders for you in the next day, next week and next month. Go ahead, give them a try.

[quote]Safe is the new risky – Phil Simon[/quote]

An executive summary of Startup of You

1. develop your strengths
– what do you find easy that others find difficult?
– diversify asset mix aka learn new skills

2. plan to be nimble
– pivot as you learn more
– always prepare a lifeboat contingency plan

3. work & develop your network
– hangout with those already on the road
– domain experts, people who know you & smart people

4. hustle for breakout opportunities

5. Embrace baby steps of risk
– bounds of unemployment – shocks that motivate
– adjust your strategy & pivot if need be

What’s next?

Had a taste and want more? If you’re a MySQL DBA we wrote an interview guide. Also check out our Oracle dba interview questions.

Want more? Check out our best of content compilation.

[quote]Only the paranoid survive. – Andy Grove[/quote]

Read this far? Grab our newsletter. We cover all sorts of great topics for free agents, consultants, and those who want to hire them.

Social Scoring with Klout, Kred & PeerIndex

Klout, Kred or PeerIndex… What’s with all these new social scoring sites? I wanted to know the answer, so I picked up a copy of Return on Influence.

Schaefer’s book is not intimidating, it’s a short 180 pages plus a short appendix with a primer on all things social media.

Upon first opening the book, I wanted to get right to the meaty topic first, so I flipped straight to chapter 10 – how to increase your Klout score. I mean that’s really what we want to know right?

It lists three steps:

1. build your network of relevant & related fans

2. build content, create, curate or conversation

3. find influencers and engage

Of course the devil’s in the details.

When I was first exposed to twitter, I would crosspost blog posts or newsletters, then sit back and wonder why no one was clicking on my links! Is it only valuable for brands to send out press releases and speak to loyal customers?

The answer takes time, with trial and error to get the hang of. How do you write punchy 140 tweets that grab people, and make them click? That’s a talent all by itself. Being on point can only get you so far if you can’t shake people up with those pithy one liners.

Mark Schaefer has done a laudable job introducing the world of social media with great page after page of good stories. What’s more the title itself is what grabbed me, flipped Return On Investment on it’s head to the more nebulous social media influence measured by scores like Klout.

Still all those chapters discussing Cialdini’s concepts of social proof and reciprocity are all fine and good, but I learned most of what I needed to know about the topic from the first page.

After big time interactive marketing exec Sam Fiorella learned about Klout the hard way, he set out to improve his score that sat around a lowly 45.

[quote]Fiorella went on a tweeting rampage to increase his Klout score by any means. He was determined that his experience at the ad agency interview would enver be repeated. He carefully studied and tried to reproduce the online behaviors of top-rated influencers. When he spoke at conferences, he made sure that every slide had a tweetable quote aimed at the Klout algorithm and asked attendees to tweet his name throughout the presentation. He engineered his online engagement to attract attention of high Klout influencers who could bend his score upward and filtered his followers by their levels of influence so that he knew which contacts to nurture to affect his score.[/quote]

And what was Fiorella able to push his score to? The Elite level of 70! Wow not bad at all. You might call it gaming the algorithm, or you could call it doing all the things that social media marketing and networking demand. I’d personally be happy to hit the 45 myself!

Marketing isn’t just for the big guys anymore, and as the ranks of freelancers and independent consultants swells, more and more will be looking to improve their influence and reach. Social scoring, like website page ranking is another one of those measures and one of growing importance.

If you read this far, you’ll definitely want to grab our newsletter!

And just for posterity we thought we’d include our Klout badge below. Follow us on twitter we don’t mind the attention!

One more thing… if you love the newsletter, check out our archives. They go back 7+ years!

Pro Blogging with the Pros

I picked up a copy of the Problogger book and flipped to the Blog Promotion chapter.  In it they recommended – Create compilation pages.

I tried it

I crafted a new post, selected some of my blogs most popular material, organized it with nice punchy one line summaries, and after about 20 minutes posted it.  Hey what the heck, I’ll give it a try.

It Worked!

  • interlink within your posts – this is huge!
  • highlight related posts
  • quote important points as excerpts
  • ask questions and invite comments

There are other great chapters on Social Media to get your posts going viral, and of course the ever important monetization topic is covered nicely.

Go pickup a copy of this book.  It’s worth much more than the cover price for sure!