In his latest book, What Would Google Do? Jeff Jarvis seems to have authored a gushing tribute to the search giant that has pledged to do no evil. He paints a very optimistic picture, and shows us over and over how Google has opened up industries, and how that same openness helps consumers like you and I.
Jarvis, if you don’t know him by name, has been a journalist for some time, but gained particular cred and notoriety when he blogged with the headline “Dell lies. Dell Sucks” after his horrible experiences with Dell computers and customer service.
While digging through Googly chapters, on Real Estate, Publishing, Entertainment, Shopping, Education and even Airlines, Jarvis serves up anecdotes on how a more open approach can help these industries adapt to a new business environment brought about by the Internet. He cites interesting examples like Gary Vaynerchuk, the creator of the hilarious and insanely popular winelibrary.tv show about wines, and now a public speaker on social media and brand building; and Brazilian author Paulo Coelho pirating his own works.
Taking the cue from some of these successes Jarvis goes on to propagate the idea that sharing and dishing out services for free is the way to make money. The irony that you have to buy his book for him to tell you that deserves a chuckle, and also raises the question of whether he himself buys all of that (pun inevitable). Indeed openness is great for consumers as most of us would agree. A level playing field increases competition, drives down prices for consumers. But it also drives down profits and margins. Continue reading What Wouldn't Google Do?→
Scanning Crains NY Business recently, I saw an article on ‘starting up’ in 54 hours. It’s the brainchild of Marc Nager, Clint Nelsen and Franck Nouyrigat called Startup Weekend. Startup bootcamps seem to be the current extra-curricular activity of choice these days. Wharton is also getting in on it with their Innovation Tournament. Then there is the 48 Hour Startup and of course let’s not forget the 3 Day Startup.
So what’s my beef? Truth be told I admire the ambition, the optimism, and the openness of these efforts. And for sure these bootstrapping marathons do introduce entrepreneurs to future colleagues and partners, get them asking the right questions about financing, customers, revenue, competition and so forth.
My problem with these events is they frame startups as something you *can* do quickly. As if it were a Lego set or pop-up book that gives instant results and gratification. Sure startups are 21st century tech-driven business that provide innovative products in a very short development cycle but a lot of the day-to-day running of the business are still very mundane 20th century sensibilities; not unlike running a mom and pop store, a laundromat, deli or sandwich shop.
Abbott and Fisher’s previous book, The Art of Scalability received good reviews for shifting the way we think about scalability from merely splitting databases and adding servers, to include the human factors that weigh heavily on its success. Together with the authors’ distinguished pedigree (PayPal, Amazon, and eBay between them), I picked up a copy of their second book, Scalability Rules – 50 Principles for Scaling Web Siteswithout a second thought.
If Art was about laying a strong foundation for a scalable organization then Rules is the reference point for when you actually tackle the growth challenges. It acts as a reminder when you come to a crossroad of decision-taking, to keep with the principles of scaling. Each guiding principle is clearly explained and illustrated with examples. It also prescribes how and when to apply the rules. Continue reading Scalability Rules for managers and startups→
Walking around New York you find yourself stopping at plenty of different places to grab some takeout for lunch. There are Vietnamese sandwich places, pizza shops, noodle bars, taco stands, juice bars and of course your daily coffee shop. You’ll find an endless variety.
As is customary in New York, even for takeout there is usually a tip jar at the checkout. Many of them have a large bowl, or glass jar in which you can throw your change as tips, or if you really love the place and service, a couple of dollars.
Of late I’ve noticed a few have placed those small plastic boxes with a tiny slot on the top. You try to put some change in the slot, and half of the money falls on the floor. It’s as frustrating as threading a needle while suffering from astigmatic vision. Now when I come to a place that has this plastic box, I don’t even bother tipping. I get a headache thinking about my change falling all over the floor. All I keep thinking is, why make it so difficult to tip?
Clay Shirky tells a great story. Here Comes Everybody begins with a case of a lost phone in a taxi cab, and the extraordinary turn of events that led to the owner retrieving it. From photos posted online, to NYPD who were uninterested in following up, to taking it all online. Through that online publicity, the story got picked up by the NY Times and CNN, which put pressure on the police to track down the taxi. It’s a great example that illustrates the nuances, both good and bad, powerful and persistent that the Internet can unleash.
Throughout the book he weaves stories about the network effect, friends and friends of friends, and how that impacts information, organization, and the spread of ideas. Citing examples such as the SCO vs Linux court case and Groklaw, flash mobs and political organization, Shirky notes how all these events were influenced and facilitated by the Internet. Continue reading Review: Here Comes Everybody by Clay Shirky→
I’ve been getting more than my fair share of calls from recruiters of late. Even in this depressed economic climate where jobs are rarer than a cab at rush-hour, it’s heartening to know that tech engineers are in great demand. And it’s even more heartening to think that demand for MySQL DBAs has never been better.
My reckoning was confirmed by a Bloomberg news report about stalwart retailers suffering from a dearth of talented engineers. Bloomberg cited Target’s outage-prone e-commerce site as a symptom of, among other things the market’s shortage. One of the challenges old-timers like Target face is having to compete with Silicon Valley startups as a fulfilling and ultimately, financially rewarding place to work. Continue reading The Mythical MySQL DBA→
MySQL is a very scalable platform which has proven robust even in the most dense and complex data environments. MySQL’s indispensable replication function is ‘sold’ as being fail-safe so you have little to sweat about as long as your backups are running regularly. But what the ops guys aren’t telling you is MySQL performs replication with tiny margins of error that could cause big problems in times of disaster.
Imagine the scene, you use replication to backup your data. Your secondary database is your peace of mind. It’s the always-on clone of your crown jewels. You even perform backups off of it so you don’t impact your live website. Your backups run without errors. Your slave database runs without errors. Then the dreaded day comes when your primary database fails. You instruct your team to switchover your application to point to your live backup database. The site comes online again. But all is not right. You notice subtle differences and your team begins to question how deep the data divide could be.
The Problem with MySQL replication
Although MySQL replication is fairly easy to setup, and even to keep running without error, you may have unseen problems. MySQL’s core technology to replicate data between master and slave is primarily statement based. Various scenarios can cause what in other database platforms you might call database corruption, that is silent drifting of data from what tables and rows contain on the master. It is no fault of your own, or perhaps one might argue even of your operations team. It is a fundamental flaw in how MySQL performs replication.
Fortunately there is a solution. Checksums, the wonderful computational tool for comparing things can be put to work nicely to compare database. The Percona Toolkit (formerly maatkit) includes just such a utility for use with MySQL. It can be used to check the integrity of your slave databases.
If you’ve never performed such a check, you should do so ASAP. If your database has been running for months at a stretch, chances are there could be differences lying undiscovered between the two systems.
Depending on the volume changing in your database, you can continue to use this tool periodically to confirm that all is consistent. If integrity checks fail, there is another tool in Maatkit to syncronize differences, and bring everything back to order.
First things first. This is not meant to be a beef against developers. But let’s not ignore the elephant in the living room that is the divide between brilliant code writers and the risk averse operations team.
It is almost by default that developers are disruptive with their creative coding while the guys in operations, those who deploy the code, constantly cross their fingers in the hope that application changes won’t tilt the machine. And when you’re woken up at 4am to deal with an outage or your sluggish site is costing millions in losses, the blame game and finger-pointing starts.
If you manage a startup you may be faced with this problem all the time. You know your business, you know what you’re trying to build but how do you find people who can help you build and execute your ideas with minimal risk?
Stumbling onto 800-CEO-Read, and their top books feature, I found Brogan and Smith’s work. Brogan’s blog intrigued me enough so I walked down to the Strand here in NYC to pick up a copy.
What I found was an excellent introduction to the nebulous world of social media marketing, where you find all sorts of advice and suggestions on how to engage your target audience. If you’re feeling like an ignoramus on matters of social media, Trust Agents is a great place to start and will give you ideas of how to ‘humanize’ your digital connections.
The authors illustrate the Trust Agent idea with Comcast Cares for example and how they engaged customers, and what worked so well for them. Or Gary Vaynerchuk and his game changing Wine Library TV about wine. He also emphasizes that building relationships online is a lot like building relationships in the real world a la Keith Ferrazzi of Never Eat Alone fame. Engage in meaningful ways with people, don’t market to them. Share valuable tidbits, and the community will reward you tenfold.
A ‘trust agent’ lives by six principles:
Make your own game – be willing to take risks and break from the crowd
Be ‘One of Us’ – be part of the community by doing your bit and contributing to it
The Archimedes Effect – leverage your own strengths wisely
Agent Zero – position yourself at the center by connecting people and groups
Human Artist – learn how to work with people; help others and be conscientious of etiquette
Build an Army – you need allies to help spread your ideas
The book is excellent. Put it on your holiday list.