How to increase newsletter signup conversions with nifty iphone trick

If you’re like me & spending a lot of time on twitter, I hope you’re also seeing the traffic growth I’m seeing. I’m sharing a stream of posts using hootsuite, then actively engaging with journalists, VCs, startups & technology experts.

That’s all great, and I’m finding more and more it’s a good use of my time.

Recently I started using a cool iphone feature to let followers know about my newsletter. It’s called a shortcut.

Have you ever mistyped a word on iOS? It then offers up the correct spelling. Through this same mechanism, there is an awesome way to quickly type anything. Use a two or three character shortcut to type a paragraph.

Take a look, here’s what I mean.

1. Click through to Settings->General->Keyboard

Open your iphone settings, and navigate through General, and then Keyboard.

keyboard tab

Also: Why you should track your time on social media

2. Find the Shortcuts tab

Navigate until you find shortcuts. It should look like this:

shortcuts tab

Read: Do managers underestimate operational costs?

3. Create a shortcut

Add a new shortcut with the plus button.

create shortcut

Phrase: “u may also like my newsletter http://iheavy.com/signup-scalable-startups-newsletter”

Shortcut: mytest

edit shortcut

Related: When I had to take the fall

4. Use your new shortcut on twitter

Responding to a new follower, or in a dialog with a journalist? In a response somewhere along the way, type “dyo”. Just like a typo correction, you’ll see iOS offer you a completion, the full text you want to use. Click (space) to accept it.

use shortcut

Check this: Why a killer title make or break your content efforts

5. Post it periodically using trending hashtags

Open twitter & click timelines->discover

Click View more trending…

Scroll through for related topics. For me anything technology, startup, scalability, devops, venture, founder, database related, I’ll use that word, hashtag of phrase.

(BONUS) Create four or five shortcut variations

Nobody wants to see the same thing repeated over and over. So create a few variations. Mix it up a bit.

I’m seeing huge conversion rate on these. I haven’t measured yet (not sure how), but anecdotally I’d say in the 30-50% range. In other words if I mentioned my newsletter to 10 people during the day on twitter, I get about 3-5 new signups. This compared to one newsletter signup per day, passively through my blog.

By directly imploring people to signup, you bring it front and center to their already busy & distracted attention. It works!

Read: Is scaling automatic in the cloud?

Get more. Grab our exclusive monthly Scalable Startups. We share tips and special content. Our latest Why I don’t work with recruiters