This popular blogging software has evolved into a full featured content management system. Most types of businesses could host on wordpress, although they’d typically require a designer to layout a theme which matches your businesses requirements.
The advantage is huge. WordPress has evolved lockstep with the internet, and has integrated SEO right into the engine. So your content will be very search engine friendly out of the box.
Categorize and Tag
This allows helps the search engines understand your material. Remember these are software algorithms that read or “crawl” your site. So they aren’t intelligent, and can make mistakes about what your content is about. By providing specific tags, you help put your material in the right places, and have it indexed better by the search engines.
Use Google Analytics
This free service is a phenomenal way to see what’s happening on your site everyday, and what content is popular. You can view hits, and where they’re coming from, and what search terms they used to find your site.
For an even more powerful tool and real-time analytics check out Chart Beat.
Create New Content
Adding new content regularly keeps your site fresh, and the search engines will notice this. As more content is added, it will also allow the search engines to better categorize what types of content is there. The more relevant content there is, the more the search engines will decide you are a good place to send their searchers.
Create a Sitemap
This is a map you give to the search engines so they can easily find all the pages in your site. Without it they may only find pages linked from the homepage. WordPress has an easy plugin which builds this for you. No mess, no trouble.